AI SEO Audit
Roto-Rooter Sarasota
rotorooter.com/sarasota/

Audit Report

AI SEO Audit ReportGenerated April 6, 2026

Roto-Rooter Sarasota

rotorooter.com/sarasota/ · Plumbing · 2047 Cornell Street, Sarasota FL 34237 · (941) 366-8090

Verdict

Citation zone today. One algorithm shift away from invisible.

The national brand carries strong entity recognition, but the Sarasota-specific entity is a ghost — AI systems treat it as "[national template] + [city name]" with zero unique local data. The domain clears the RRF citation threshold at 0.1096 but only because of 3 emergency/drain rankings that provide 49% of the total fused score. Nine of 16 sub-queries return zero presence.

Critical FindingsFive most damaging discoveries
  1. 1
    Review sentiment is an AI recommendation veto
    2.4★ Yelp + 1.7 Trustpilot. These are surfaced directly in ChatGPT, Perplexity, and AI Overviews — models treat them as hard negative signals regardless of content quality.
  2. 2
    9 of 16 sub-queries return ZERO presence
    Water heater, leak detection, toilet repair, pricing, head term "plumbing services Sarasota" — all invisible. RRF score is propped up by only 3 emergency/drain rankings.
  3. 3
    Sarasota entity has near-zero unique signals
    Page is a template, not a specific entity. No owner, phone-distinct, neighborhoods, or differentiators. Models treat it as "[national template] + Sarasota".
  4. 4
    Schema dates are broken (0009-09-20, Invalid Date)
    Invalidates rich snippets entirely. Google and AI crawlers discard the whole JSON-LD block when dateModified fails validation.
  5. 5
    No llms.txt, no AI crawler strategy
    GPTBot, ClaudeBot, PerplexityBot have no preferred content path. Zero control over what gets ingested vs ignored.
Industry IntelSynthesized from 19 AI SEO expert interviews
AI crawlers timeout at ~2 seconds
If content isn't server-side rendered, it's invisible. Alibaba lost 1.13 BILLION pages to JS rendering issues.
Brand mentions are the new backlinks
Unlinked co-occurrence in authoritative content now drives AI citation weight more than traditional anchor text.
Listicles change ChatGPT answers in 24 hours
Get mentioned in a "best of" listicle and ChatGPT cites it within a day of indexing. Fastest known injection vector.
Fresh content gets RAG priority
AI retrieval weighs recency heavily. Stale pages lose ground even if authoritative. Update cadence matters.
Quality raters now flagging AI content — algorithm impact projected within ~1 year
Consistent finding across client portfolios: AI-generated content underperforms. Expert interviews + original research are the new moat.
Composite Score
4.7/ 10
Below average
RRF Fused Score
0.1096
Above tau (0.020), fragile
Perceptual Market Share
42/ 100
Known but not preferred
Query Fan-Out Coverage
14%
2/14 full, 5/14 partial

Composite AI Visibility Scorecard

Six-dimension weighted scoring — Comprehensive AI Visibility Audit

CC Rank (Web Graph Authority)
Elite tier — national domain
8.0 / 10
T=0 Brand Perception
17/30 — weak local entity
5.4 / 10
Prompt Tracking (LLM Citation Rate)
2/10 clear cites, 4/10 partial
3.0 / 10
Platform Coverage
Strong on 1 query, mixed elsewhere
5.0 / 10
RRF Sub-Query Coverage
7/16 sub-queries, fragile
5.5 / 10
Technical SEO Readiness
SSR good, robots.txt weak, no llms.txt
6.4 / 10

Top 3 Gaps

Ranked by impact on AI visibility

  1. Critical
    Invisible Local Entity
    Sarasota entity does not exist in model knowledge. Every response is "[national brand] + [city name]" — no owner, phone, neighborhoods, or differentiators.
  2. Critical
    Missing Service Pages
    Zero pages ranking for water heater, leak detection, toilet repair, pricing, or the head term "plumbing services Sarasota." Every competitor has them.
  3. High
    Review Sentiment Headwind
    2.4★ Yelp rating is a direct negative signal. Perplexity, AI Overviews, and ChatGPT all surface it prominently. Trust deficit content alone cannot fix.

Projected Impact After Remediation

Tier 1-3 action plan execution over 3 months

MetricCurrentMonth 1Month 3
Sub-queries ranking7/16 (44%)12/16 (75%)15/16 (94%)
RRF Fused Score0.1096~0.18~0.25
T=0 Brand Score17/3020/3024/30
Platform Coverage (3/3 cite)1/53/54/5
Composite AI Visibility4.7/106.5/108.0/10