AI SEO Audit
Roto-Rooter Sarasota
rotorooter.com/sarasota/

Audit Report

Action Plan

Prioritized Remediation Roadmap

22 actions across 4 tiers — from 4.7/10 composite to 8.0/10 in 3 months

Tier 1
Immediate
Weeks 1-2
6 actions
Tier 2
Foundation
Weeks 2-4
6 actions
Tier 3
Authority Building
Months 2-3
7 actions
Tier 4
Monitoring
Ongoing
3 actions

Tier 1 — Immediate

Weeks 1-2
1

robots.txt audit — unblock AI crawlers

Critical· 15 min

Verify GPTBot, ClaudeBot, PerplexityBot, Google-Extended are NOT blocked. Pass/fail — if blocked, nothing else matters.

2

SSR check — confirm pre-rendered HTML for bots

Critical· 1 hour

Verify Sarasota page serves pre-rendered HTML, not JS-only. Angular SSR confirmed but audit needed for all service pages.

3

Optimize /sarasota/ main page for head term

Critical· 4 hours

Add H1 "Plumbing Services in Sarasota FL", comprehensive service list, AggregateRating schema, knowsAbout schema. Currently ranking ZERO for the head term.

4

Deploy full schema stack on /sarasota/

Critical· 2 hours

Plumber type + AggregateRating + knowsAbout + sameAs + hasCredential for FL license. Fix stale 2023 review dates.

5

Add declarative answer blocks (150 words)

High· 1 hour

First 150 words must directly answer "Who is the best plumber in Sarasota FL?" with specific facts — AI Overview extraction target.

6

Create llms.txt at domain root

High· 1 hour

Machine-readable AI discovery file listing key pages, services, NAP, differentiators.

Tier 2 — Foundation

Weeks 2-4
7

Create /sarasota/water-heater-repair/

Critical· 1 day

Fill highest-impact missing sub-query. 390/mo volume. Currently ZERO ranking.

8

Create /sarasota/leak-detection/

Critical· 1 day

Second missing sub-query. 320/mo volume. Specialists cited instead of RR.

9

Create /sarasota/plumbing-costs/

Critical· 1 day

Cost queries are top AI citation triggers. Include specific ranges, factors, Sarasota market rates.

10

Create /sarasota/toilet-repair/

High· 1 day

Broaden sub-query coverage. 170/mo volume.

11

FAQPage schema on every service page

High· 4 hours

Questions matching PAA patterns for each service. Direct AI Overview extraction target.

12

Google review generation campaign

Critical· Ongoing

Combat 2.4★ Yelp headwind. Google carries higher AI weight. Target 4.5+ Google rating in 90 days.

Tier 3 — Authority Building

Months 2-3
13

Local case studies (3-5)

High· 1 week

Build E-E-A-T experience signals for AI training data. Include Sarasota addresses, outcomes, before/after.

14

Author entity for lead technician

Medium· 2 hours

Person schema with credentials, experience, certifications. Local staff entity depth.

15

Neighborhood service area pages

High· 1 week

Siesta Key, Gulf Gate, Lakewood Ranch, Palmer Ranch, Bee Ridge. Capture geo-modified sub-queries.

16

Community involvement content

Medium· Ongoing

Sponsorships, local events, charity work — entity co-occurrence signals.

17

Wikidata entry for Sarasota location

Medium· 2 hours

Separate entry from national brand with sameAs linking. Direct training data signal.

18

Third-party citation building

High· Ongoing

Sarasota Chamber, local news, Sarasota Herald-Tribune, SRQ Magazine, industry publications.

19

Florida-specific content (polybutylene, limestone)

High· 1 week

Competitors get Florida expertise credit Roto-Rooter does not. Publish 5-7 FL-specific technical posts.

Tier 4 — Monitoring

Ongoing
20

Re-run Temperature Zero probes

Medium· Monthly

Cross-model: ChatGPT, Claude, Gemini, Perplexity. Track specificity movement from Generic → Category-aware → Specific.

21

Re-run RRF sub-query rankings

Medium· Bi-weekly

Target: 15/16 sub-queries ranking within 3 months.

22

Monitor AI bot crawl activity

High· Weekly

Requires server log access — coordinate with corporate IT.

30-Day Sprint Plan

Grouped by cadence with projected impact per fix

This Week
  • • Fix broken schema dates (invalidates all rich snippets)
  • • Add llms.txt with content priorities
  • • Schema sameAs Wikipedia entity linking
  • • Strip code comments from templates
This Month
  • • Fill 9 missing sub-query gaps → projected 2.3x RRF score increase
  • • Publish service pages: water heater, leak detection, sewer, toilet
  • • Pitch listicle placements → 24-hr ChatGPT citation vector
  • • Compress HTML payload from 514KB → <80KB
This Quarter
  • • Build local entity: owner bio, neighborhood pages, unique photos
  • • Review velocity program — climb out of 2.4★ veto zone
  • • Get into HomeGuide, Today's Homeowner, Nextdoor, Houzz
  • • Expert interview content series (human moat vs AI slop)

Recommended Tool Stack

Purpose-built tools for AI-era SEO execution

WebGraph
Entity & authority mapping
Profound
AI citation tracking
Peakmetrics
Brand mention monitoring
NotebookLM
Research synthesis
Sitebulb
Technical crawling
BERT Topic
Semantic clustering
GPT for Sheets
Bulk content ops
ClearScope
Information gain scoring
SparkToro
Audience intelligence