Content Gaps
Query Fan-Out Coverage
Sub-query decomposition of "plumber Sarasota FL" and content inventory analysis
Full Coverage
2 / 14
14% — only emergency + "near me"
Partial Coverage
6 / 14
43% — listed as bullets, no depth
Zero Coverage
6 / 14
43% — cost, comparison, procedural, educational
Query Fan-Out Coverage (14 sub-queries)
Query Fan-Out Decomposition Analysis · scored against current Sarasota landing page
| Sub-Query | Fan-Out Type | Coverage |
|---|---|---|
| drain cleaning services Sarasota FL | Related | Partial |
| water heater repair and installation Sarasota | Related | Partial |
| sewer line repair Sarasota FL | Related | Partial |
| emergency plumber Sarasota FL 24/7 | Implicit | Yes |
| toilet and faucet repair plumber Sarasota | Related | Partial |
| how much does a plumber cost in Sarasota FL | Implicit | No |
| best reviewed plumbers in Sarasota FL | Implicit | Partial |
| plumber near me Sarasota open now | Implicit | Yes |
| Roto-Rooter vs local plumber Sarasota cost comparison | Comparative | No |
| licensed and insured plumbers Sarasota FL | Comparative | Partial |
| how to choose a plumber in Sarasota FL | Procedural | No |
| plumber Sarasota FL free estimates | Implicit | No |
| what to expect when hiring a plumber Sarasota | Procedural | No |
| signs you need a plumber Sarasota FL | Related | No |
Missing Service Pages
Pages to build — prioritized by search volume and RRF gap closure
| Page Slug | Priority | Est. Volume/mo | Reason |
|---|---|---|---|
| /sarasota/water-heater-repair/ | CRITICAL | 390 | Zero ranking for 390/mo head term |
| /sarasota/leak-detection/ | CRITICAL | 320 | Specialists cited instead of RR |
| /sarasota/plumbing-costs/ | CRITICAL | 110 | Cost queries are top AI citation triggers |
| /sarasota/toilet-repair/ | HIGH | 170 | Common residential, missing entirely |
| /sarasota/sewer-line-repair/ | HIGH | 260 | Ranks ~3 but no dedicated page |
| /sarasota/slab-leak-repair/ | HIGH | 170 | High urgency, Florida-specific |
| /sarasota/repiping/ | MEDIUM | 210 | High ticket, Florida polybutylene angle |
| /sarasota/hydro-jetting/ | MEDIUM | 170 | Advanced drain service differentiator |
| /sarasota/faucet-repair/ | MEDIUM | 140 | Residential staple |
| /sarasota/garbage-disposal-repair/ | LOW | 110 | Quick-fix service |
Keyword Universe (8 clusters · 55+ keywords)
Keywords Everywhere research — plumbing services Sarasota FL
Head Terms (Local/Commercial)
9 keywords·11,380/mo
Top: plumber sarasota (2,400)
Service Terms
19 keywords·4,620/mo
Top: drain cleaning sarasota (480)
Intent/Modifier Terms
12 keywords·3,080/mo
Top: emergency plumber sarasota (480)
Long-Tail / Questions
10 keywords·760/mo
Top: how much does plumber charge (110)
Neighborhood / Geo
8 keywords·1,210/mo
Top: plumber lakewood ranch (260)
Competitor Comparison
5 keywords·320/mo
Top: mr rooter sarasota (390)
Problem-State Keywords
7 keywords·950/mo
Top: clogged drain sarasota (260)
Trust / Authority
5 keywords·460/mo
Top: licensed plumber sarasota (110)
Information Gain Framework
What AI retrieval systems actually reward — beyond keyword density
Concept density
Unique concepts per 100 words. AI retrieval rewards pages with high semantic richness over pages that pad with filler.
Entropy (novelty)
How much information does THIS page add that others don't have? Pages with low entropy (template-like) get ignored in favor of sources with unique data.
AI Content Is NOT Ranking
Consistent finding across client portfolios: pure AI-generated content underperforms in both traditional SEO and AI retrieval. Expert interviews + original research + human editorial consensus is the emerging moat. NotebookLM is being adopted as a research workflow — feed it source material, extract insights, then write with a human.
Missing Service Content (corporate-wide gap = opportunity)
- •Pricing transparency (corporate gap across franchises)
- •Water heater repair
- •Leak detection
- •Sewer line repair
- •Toilet repair